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B.TECHEgypt’s leading retailer of home appliances and electronics with a strong offline presence and growing digital ambition. Objective: To transform B.TECH’s digital business into one of the leading eCommerce platforms in Egypt by: Increasing online sales Enhancing conversion rates Expanding digital reach Reducing customer acquisition cost (CAC) Improving eCommerce operations and user experience The Commerce […]

Understanding SEO SEO is the process of optimizing your website’s content and structure to improve its ranking in search engine results for specific keywords or phrases. It involves a combination of on-page and off-page optimization techniques. On-Page SEO Keyword Research: Identify relevant keywords that your target audience is searching for using keyword research tools. Keyword

In today’s digital landscape, Search Engine Optimization (SEO) is crucial for any business or website that wants to succeed online. Whether you’re a beginner or a seasoned marketer, understanding the fundamentals and the evolving nature of SEO is key to increasing your visibility, driving traffic, and boosting conversions. What is SEO? SEO stands for Search

Learn How to Set Up, Track, and Interpret Your Website Data Introduction: What is Google Analytics? Google Analytics is a free tool from Google that helps website owners track and analyze their website traffic. It provides invaluable insights into how visitors interact with your site, allowing you to make data-driven decisions to enhance your business.