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Google Ads Metrics Explained: What to Track and Why Understand the key Google Ads metrics that truly matter — from CTR and CPC to ROAS and Quality Score — and learn how to analyze them for maximum performance.   Introduction — Why Tracking Metrics Is the Core of Optimization Running Google Ads without understanding your […]

Conversion Tracking in Google Ads: Full Setup Guide Learn how to set up and optimize Google Ads conversion tracking using Google Tag Manager and GA4 — and ensure every click is accurately measured.   Introduction — Why Conversion Tracking Is Essential Running Google Ads without conversion tracking is like driving blindfolded.You can spend thousands on

Writing High-Converting Google Ad Copy Turn Clicks Into Customers Learn how to write ad copy that captures attention, earns clicks, and drives real conversions  with proven examples and expert tips from The Commerce Gear. Introduction — Why Ad Copy Is the Heart of Google Ads Your Google Ads copy is often the first thing a

Build Campaigns That Scale Learn how to organize your Google Ads account for better control, cleaner data, and higher ROI — from campaigns to ad groups and keywords.   Introduction — Why Account Structure Matters Your Google Ads account structure is the foundation of your advertising success.A well-structured account helps Google understand your campaigns, improves

How to Maximize Your Budget and ROI Learn the difference between manual and automated bidding, when to use each strategy, and how to choose the right one for your Google Ads goals.   Introduction — Why Bidding Strategies Matter Your Google Ads bidding strategy directly determines how efficiently you spend money and how much return

Keyword Research for Google Ads: Step-by-Step Guide Learn how to find the right keywords, organize them into ad groups, and use match types and negatives to drive qualified traffic and higher ROAS.   Why Keyword Research Matters in Google Ads Keyword research is the backbone of every successful Google Ads campaign.It determines who sees your

Google Ads Campaign Types: Which One Fits Your Business? Learn the difference between Search, Display, Shopping, YouTube, and Performance Max and discover how to choose the right campaign type for your goals. Introduction Why Understanding Google Ads Campaign Types Matters Choosing the right Google Ads campaign type can make or break your advertising results.Each campaign

eCommerce Management Agency: 7 Tips for Success   End-to-End eCommerce Growth, Managed by Experts   At The Commerce Gear, we help brands build, manage, and scale their online stores with data-driven precision. From operations to conversion optimization, our goal is simple to transform your eCommerce presence into a high-performing sales engine. As a leading eCommerce

Client Overview: Jamallek.com – Previously a B2B beauty and cosmetics distributor in the MENA region, Jamallek wanted to evolve into a direct-to-consumer (D2C) eCommerce brand to increase profitability, brand awareness, and margin control. Objective: To digitally transform Jamallek’s business model from wholesale/B2B to a full-fledged B2C eCommerce operation by: Building a branded online store (WooCommerce)

Client: Aswuaq.com – a 100% Egyptian-owned eCommerce retailer aiming to become a national leader in online retail by offering a wide range of products (electronics, groceries, beauty, fashion, and more) across Egypt. Objective: To establish and scale a fully integrated eCommerce business from the ground up in Egypt, including: Developing the eCommerce website Launching and