Case Study: Turning Jamallek from B2B Distributor to a Profitable B2C eCommerce Beauty Brand
Client Overview: Jamallek.com – Previously a B2B beauty and cosmetics distributor in the MENA region, Jamallek wanted to evolve into a direct-to-consumer (D2C) eCommerce brand to increase profitability, brand awareness, and margin control. Objective: To digitally transform Jamallek’s business model from wholesale/B2B to a full-fledged B2C eCommerce operation by: Building a branded online store (WooCommerce) […]