Client:
Ahmed El Sallab – One of Egypt’s most iconic brands in ceramics, porcelain, and sanitary ware, with over 100 years of history and leadership in the building materials and home finishes sector.
Objective:
To help Ahmed El Sallab build a modern eCommerce platform that reflects its premium brand, enhances customer experience, and captures new online revenue streams by:
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Digitizing their vast product catalog
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Creating a high-performing website
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Running data-driven marketing campaigns
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Scaling nationwide online orders
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Competing with new digital-first tile and bathroom brands
Strategy & Execution by The Commerce Gear
1. Website Development & UX Optimization
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Built a Magento-based eCommerce platform tailored for high-ticket and bulky products like tiles, bathtubs, and sanitary ware
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Designed a sleek and responsive frontend optimized for architects, homeowners, and contractors
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Added features such as:
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Request a Quote
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Delivery & Pickup Scheduling
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Product filtering by style, material, and dimensions
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Result:
✔ Bounce rate reduced by 43%
✔ Avg. session duration increased by 57%
✔ Conversion rate improved by 2.2x
2. Digital Catalog & Content Creation
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Converted 6,000+ SKUs into a digital catalog with SEO-optimized content
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Managed professional product photography for real-life staging environments
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Developed content clusters: “How to choose tiles,” “Latest bathroom trends,” etc.
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Implemented 3D mockups and material previews for tiles and porcelain
Result:
✔ Organic traffic growth: +84% in 6 months
✔ Increased time on product pages by 35%
✔ Boosted landing page conversions
3. Performance Marketing & Digital Campaigns
Meta & Google Campaigns
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Launched conversion-optimized campaigns on Facebook, Instagram, and Google Search
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Geo-targeted ads by city and showroom radius
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Created seasonal promotions (Ramadan, Summer Collection, Clearance)
Ad Optimization
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Utilized Meta Advantage+ Shopping with dynamic product ads
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A/B tested creatives with lifestyle shots vs. product grids
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Ran lead generation ads for high-end customers (custom design inquiries)
Results:
✔ ROAS: 6.1x average
✔ Cost Per Lead (for quotation): EGP 17
✔ 40% of revenue came from retargeting
4. eCommerce Logistics & Operations
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Built logic to calculate delivery costs based on weight and region
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Integrated delivery slots for heavy product shipping
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Automated coordination with warehouse & dispatch systems
Result:
✔ Delivery SLA: 90% on-time delivery
✔ Order return rate < 2.4%
✔ +29% customer satisfaction (from post-order survey)
5. SEO, Local Visibility & Google My Business Integration
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Implemented technical SEO across categories and CMS pages
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Localized landing pages for each showroom branch
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Claimed & optimized GMB listings with weekly updates and reviews management
Result:
✔ 3x increase in showroom visits from Google Maps
✔ 41% of new users came from local search
✔ 1st page rankings for keywords like “بلاط سيراميك,” “ادوات صحية مصر”
6. CRM, Automation & Customer Retention
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Created email/SMS automation flows:
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“Abandoned Quote Request”
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“Order Progress Tracker”
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“Installation Tips After Purchase”
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Integrated WhatsApp for pre-sale consultation and post-sale support
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Launched a loyalty rewards program for contractors and repeat buyers
Result:
✔ 18% increase in returning customer rate
✔ 9.3% cart recovery success
✔ +33% average LTV among repeat buyers
Results Summary
| KPI | Before Launch | After 6 Months | Growth |
|---|---|---|---|
| Website Traffic | 0 | 210,000/month | 🚀 From zero |
| Online Orders | 0 | 3,500+ | 🚀 From zero |
| ROAS | — | 6.1x | — |
| Organic Traffic | — | +84% | — |
| Conversion Rate | 0.6% | 1.9% | +216% |
| Quote Submissions | — | 2,200+ | 🚀 From zero |
Client Testimonial
“The Commerce Gear helped us make the leap from a showroom-driven legacy to a full-scale digital presence. From website to marketing and operations, they’ve delivered results and innovation beyond our expectations.”
— Marketing Director, Ahmed El Sallab
Key Takeaways
✅ eCommerce is feasible and profitable for high-ticket, bulky products
✅ Quote-based journeys are just as important as add-to-cart
✅ Real-life imagery, room visualizers, and rich content drive conversions
✅ Performance marketing, SEO, and local targeting can transform a traditional retailer
