B.TECH
Egypt’s leading retailer of home appliances and electronics with a strong offline presence and growing digital ambition.
Objective:
To transform B.TECH’s digital business into one of the leading eCommerce platforms in Egypt by:
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Increasing online sales
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Enhancing conversion rates
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Expanding digital reach
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Reducing customer acquisition cost (CAC)
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Improving eCommerce operations and user experience
The Commerce Gear’s Strategy & Execution:
1. Full Website Revamp & UX Optimization
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Redesigned B.TECH’s WooCommerce-based website to improve:
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Navigation structure
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Homepage, PDP, PLP UX
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Mobile responsiveness
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Implemented real-time inventory sync & faster checkout flow
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Added smart search, filters, and recommendation engine
Result:
+38% increase in conversion rate in 3 months
+22% reduction in bounce rate
2. Performance Marketing Management
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Launched full-funnel Meta & Google Ads campaigns
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Created custom campaigns per product category & season
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Dynamic retargeting using product feeds
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Implemented ROAS-optimized bidding strategies
Result:
+56% increase in ad revenue
+38% drop in Cost Per Order (CPO)
6.2x average ROAS
3. E-commerce Management & Operational Automation
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Streamlined catalog with automation scripts (bulk SKU uploads, feed generation)
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Integrated with 3PLs & logistics tools for real-time fulfillment updates
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Built dashboards to monitor:
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Sales
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AOV
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Cancelation rate
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Delivery success
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Result:
Reduced cancelation rate by 41%
Improved delivery SLA adherence by 35%
+27% increase in successful orders
4. SEO, Content, and Conversion Optimization
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Complete technical SEO audit + fixes (speed, schema, canonical)
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SEO-driven blog content (How-To guides, product comparisons)
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On-page SEO for +3,000 SKUs
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Added product videos, reviews & UGC sections
Result:
+68% organic traffic in 6 months
+31% increase in revenue from SEO
5. Analytics, CRM, & Retention Workflows
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GA4 + Meta Pixel full implementation
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Built advanced tracking funnels (add-to-cart, checkout, refund)
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Created email/SMS automations (abandon cart, upsells, win-backs)
Result:
+23% uplift in returning customers
+40% open rate in retention campaigns
Impact Summary
| KPI | Before | After 6 Months | Growth |
|---|---|---|---|
| Monthly Orders | 12,000 | 23,400 | +95% |
| Conversion Rate | 1.4% | 2.3% | +64% |
| Avg. Order Value (AOV) | EGP 4,000 | EGP 4,550 | +27.5% |
| ROAS | 3.1x | 6.2x | +100% |
| CAC | EGP 117 | EGP 73 | -37% |
| Organic Traffic | 120K/month | 202K/month | +68% |
Client Testimonial
“Working with The Commerce Gear was a game-changer for our digital business. Their end-to-end support helped us double our sales and cut acquisition costs significantly. We’ve never been more confident in our online growth.”
— Head of Digital, B.TECH
Key Takeaways
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Deep eCommerce knowledge + local insights = exponential growth
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Building systems (UX, automation, analytics) matters more than just media buying
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Data-driven decisions + full visibility across KPIs ensures sustainable scaling
