Client:
Aswuaq.com – a 100% Egyptian-owned eCommerce retailer aiming to become a national leader in online retail by offering a wide range of products (electronics, groceries, beauty, fashion, and more) across Egypt.
Objective:
To establish and scale a fully integrated eCommerce business from the ground up in Egypt, including:
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Developing the eCommerce website
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Launching and managing performance campaigns
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Building logistics and operational systems
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Increasing traffic, orders, and revenue
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Competing with Jumia, B.TECH, and Amazon.eg
The Commerce Gear’s Strategy & Execution
1. Platform Development & Infrastructure Setup
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Built a scalable WooCommerce-based platform integrated with ERP, shipping APIs, and payment gateways
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Developed a custom frontend optimized for Arabic and mobile-first UX
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Integrated real-time inventory and stock alerts
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Optimized the website for speed, scalability, and conversion
Result: ✔ Website launched within 90 days
✔ 99.7% uptime
✔ Load time: 1.8s average
2. Category & Product Strategy
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Developed a full product onboarding framework across 10+ verticals
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Built product templates with SEO-friendly titles and descriptions
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Designed professional product photoshoots and videos
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Automated bulk uploads & dynamic pricing updates
Result: +12,000 SKUs launched in 3 months
+34% CTR increase from product visuals
+44% efficiency in product onboarding
3. Digital Marketing & Performance Marketing
Meta & Google Ads Execution
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Launched full-funnel Meta (Facebook/Instagram) and Google campaigns
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Segmented audiences by city, behavior, and product categories
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Used Meta Advantage+ catalog retargeting and Google Shopping campaigns
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Applied advanced pixel tracking and Google conversion API
Media Buying & Optimization
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Weekly A/B testing of creatives, copies, landing pages, and placements
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ROAS-focused bidding with campaign budget optimization (CBO)
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Used dynamic creative testing to isolate top-performing formats
Results:
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ROAS: 5.8x average in 6 months
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Cost Per Order (CPO): EGP 22
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+380% monthly revenue growth
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Video View CTR on Meta: 3.4%
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20% of revenue from retargeting campaigns
4. Operations & Fulfillment System
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Integrated 3PL APIs for real-time shipping and tracking
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Automated COD reconciliation and delivery reports
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Built dashboards to monitor:
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Cancelation rates
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Late deliveries
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Fulfillment success rate
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Result: 95.2% order success rate
Cancelation rate dropped from 18% to 6%
+37% reduction in SLA breach
5. Content, SEO, and Technical Optimization
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Optimized entire catalog with keyword-rich meta titles, descriptions, and structured data
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Created Arabic blog content: product reviews, shopping guides, seasonal campaigns
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Improved site loading speed and Core Web Vitals compliance
Result: +72% increase in organic traffic
+49% more indexed pages
+31% increase in revenue from SEO
6. Retention, CRM & Loyalty
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Set up email/SMS flows: cart recovery, order follow-up, win-backs
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Built a points-based loyalty program integrated into the account dashboard
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Integrated WhatsApp for customer support and order notifications
🚀 Result: +24% returning customer rate
Cart recovery uplift: +11%
Customer Lifetime Value (6-month LTV): +35%
Results Summary
| KPI | 0 Month | After 6 Months | Growth |
|---|---|---|---|
| Monthly Visitors | 0 | 170,000 | 🚀 From zero |
| Monthly Orders | 0 | 8,400 | 🚀 From zero |
| Average Order Value (AOV) | — | EGP 380 | — |
| ROAS | — | 5.8x | — |
| Organic Traffic | — | 62,000/month | +72% MoM |
Client Testimonial
“The Commerce Gear built our business from the ground up. From launching the website to scaling our traffic, they helped us turn Aswuaq.com into one of the fastest-growing online stores in Egypt. Their technical, marketing, and operations teams work like an in-house unit.”
— CEO, Aswuaq.com
Key Takeaways
✅ Build a full-stack eCommerce ecosystem, not just a website
✅ Use localized strategies in Egypt: Arabic content, cash on delivery, WhatsApp support
✅ Invest early in SEO, automation, and retention workflows
✅ Having one partner to manage tech, marketing, and operations ensures speed, alignment, and results
