Ahmed El Sallab<\/strong> \u2013 One of Egypt\u2019s most iconic brands in ceramics, porcelain, and sanitary ware, with over 100 years of history and leadership in the building materials and home finishes sector.<\/p>\n To help Ahmed El Sallab build a modern eCommerce platform<\/strong> that reflects its premium brand, enhances customer experience, and captures new online revenue streams by:<\/p>\n Digitizing their vast product catalog<\/p>\n<\/li>\n Creating a high-performing website<\/p>\n<\/li>\n Running data-driven marketing campaigns<\/p>\n<\/li>\n Scaling nationwide online orders<\/p>\n<\/li>\n Competing with new digital-first tile and bathroom brands<\/p>\n<\/li>\n<\/ul>\n Built a Magento-based eCommerce platform<\/strong> tailored for high-ticket and bulky products like tiles, bathtubs, and sanitary ware<\/p>\n<\/li>\n Designed a sleek and responsive frontend optimized for architects, homeowners, and contractors<\/p>\n<\/li>\n Added features such as:<\/p>\n Request a Quote<\/p>\n<\/li>\n Delivery & Pickup Scheduling<\/p>\n<\/li>\n Product filtering by style, material, and dimensions<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n Result:<\/strong> Converted 6,000+ SKUs into a digital catalog with SEO-optimized content<\/p>\n<\/li>\n Managed professional product photography for real-life staging environments<\/p>\n<\/li>\n Developed content clusters: \u201cHow to choose tiles,\u201d \u201cLatest bathroom trends,\u201d etc.<\/p>\n<\/li>\n Implemented 3D mockups and material previews for tiles and porcelain<\/p>\n<\/li>\n<\/ul>\n Result:<\/strong> Launched conversion-optimized campaigns on Facebook, Instagram, and Google Search<\/p>\n<\/li>\n Geo-targeted ads by city and showroom radius<\/p>\n<\/li>\n Created seasonal promotions (Ramadan, Summer Collection, Clearance)<\/p>\n<\/li>\n<\/ul>\n Utilized Meta Advantage+ Shopping with dynamic product ads<\/p>\n<\/li>\n A\/B tested creatives with lifestyle shots vs. product grids<\/p>\n<\/li>\n Ran lead generation ads for high-end customers (custom design inquiries)<\/p>\n<\/li>\n<\/ul>\n Results:<\/strong> Built logic to calculate delivery costs based on weight and region<\/p>\n<\/li>\n Integrated delivery slots for heavy product shipping<\/p>\n<\/li>\n Automated coordination with warehouse & dispatch systems<\/p>\n<\/li>\n<\/ul>\n Result:<\/strong> Implemented technical SEO across categories and CMS pages<\/p>\n<\/li>\n Localized landing pages for each showroom branch<\/p>\n<\/li>\n Claimed & optimized GMB listings with weekly updates and reviews management<\/p>\n<\/li>\n<\/ul>\n Result:<\/strong> Created email\/SMS automation flows:<\/p>\n \u201cAbandoned Quote Request\u201d<\/p>\n<\/li>\n \u201cOrder Progress Tracker\u201d<\/p>\n<\/li>\n \u201cInstallation Tips After Purchase\u201d<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Integrated WhatsApp for pre-sale consultation and post-sale support<\/p>\n<\/li>\n Launched a loyalty rewards program for contractors and repeat buyers<\/p>\n<\/li>\n<\/ul>\n Result:<\/strong> <\/p>\n \u201cThe Commerce Gear helped us make the leap from a showroom-driven legacy to a full-scale digital presence. From website to marketing and operations, they\u2019ve delivered results and innovation beyond our expectations.\u201d \u2705 eCommerce is feasible and profitable for high-ticket, bulky products Client: Ahmed El Sallab \u2013 One of Egypt\u2019s most iconic brands in ceramics, porcelain, and sanitary ware, with over 100 years of history and leadership in the building materials and home finishes sector. Objective: To help Ahmed El Sallab build a modern eCommerce platform that reflects its premium brand, enhances customer experience, and captures new […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1469","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/posts\/1469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/comments?post=1469"}],"version-history":[{"count":1,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/posts\/1469\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/posts\/1469\/revisions\/1470"}],"wp:attachment":[{"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/media?parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/categories?post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecommercegear.com\/eg\/wp-json\/wp\/v2\/tags?post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nObjective:<\/h3>\n
\n
\nStrategy & Execution by The Commerce Gear<\/h2>\n
1. Website Development & UX Optimization<\/h3>\n
\n
\n
\u2714 Bounce rate reduced by 43%
\u2714 Avg. session duration increased by 57%
\u2714 Conversion rate improved by 2.2x<\/p>\n
\n2. Digital Catalog & Content Creation<\/h3>\n
\n
\u2714 Organic traffic growth: +84% in 6 months
\u2714 Increased time on product pages by 35%
\u2714 Boosted landing page conversions<\/p>\n
\n3. Performance Marketing & Digital Campaigns<\/h3>\n
Meta & Google Campaigns<\/h4>\n
\n
Ad Optimization<\/h4>\n
\n
\u2714 ROAS: 6.1x average
\u2714 Cost Per Lead (for quotation): EGP 17
\u2714 40% of revenue came from retargeting<\/p>\n
\n4. eCommerce Logistics & Operations<\/h3>\n
\n
\u2714 Delivery SLA: 90% on-time delivery
\u2714 Order return rate < 2.4%
\u2714 +29% customer satisfaction (from post-order survey)<\/p>\n
\n5. SEO, Local Visibility & Google My Business Integration<\/h3>\n
\n
\u2714 3x increase in showroom visits from Google Maps
\u2714 41% of new users came from local search
\u2714 1st page rankings for keywords like “\u0628\u0644\u0627\u0637 \u0633\u064a\u0631\u0627\u0645\u064a\u0643,” “\u0627\u062f\u0648\u0627\u062a \u0635\u062d\u064a\u0629 \u0645\u0635\u0631”<\/p>\n
\n6. CRM, Automation & Customer Retention<\/h3>\n
\n
\n
\u2714 18% increase in returning customer rate
\u2714 9.3% cart recovery success
\u2714 +33% average LTV among repeat buyers<\/p>\n
\nResults Summary<\/h2>\n
\n\n
\n \nKPI<\/th>\n Before Launch<\/th>\n After 6 Months<\/th>\n Growth<\/th>\n<\/tr>\n<\/thead>\n \n Website Traffic<\/td>\n 0<\/td>\n 210,000\/month<\/td>\n \ud83d\ude80 From zero<\/td>\n<\/tr>\n \n Online Orders<\/td>\n 0<\/td>\n 3,500+<\/td>\n \ud83d\ude80 From zero<\/td>\n<\/tr>\n \n ROAS<\/td>\n \u2014<\/td>\n 6.1x<\/td>\n \u2014<\/td>\n<\/tr>\n \n Organic Traffic<\/td>\n \u2014<\/td>\n +84%<\/td>\n \u2014<\/td>\n<\/tr>\n \n Conversion Rate<\/td>\n 0.6%<\/td>\n 1.9%<\/td>\n +216%<\/td>\n<\/tr>\n \n Quote Submissions<\/td>\n \u2014<\/td>\n 2,200+<\/td>\n \ud83d\ude80 From zero<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\nClient Testimonial<\/h2>\n
\n
\u2014 Marketing Director, Ahmed El Sallab<\/strong><\/p>\n<\/blockquote>\n
\nKey Takeaways<\/h2>\n
\u2705 Quote-based journeys are just as important as add-to-cart
\u2705 Real-life imagery, room visualizers, and rich content drive conversions
\u2705 Performance marketing, SEO, and local targeting can transform a traditional retailer<\/p>\n","protected":false},"excerpt":{"rendered":"